Mother’s Day is just around the corner. Have you started your advertising campaign yet? Have you started planning it?
When it comes to holidays, there is perhaps none so endearing as Mother’s Day. For retailers and e-tailers the key is getting people to your storefront, whether online or off line, and turning them into customers. That is, converting traffic to sale. It all starts with your advertising.
Pay per click advertising’s effectiveness boils down to two things:
- Optimization
- Effective Calls to Action
On both parts, you’ve got to be successful with your ad copy and your landing page content. The question is, do you create special content for Mother’s Day or use something more generic? The answer is, it depends on your business and its goals but I’d hazard to guess that for most businesses you should lean toward a special landing page just for Mother’s Day. And along with that, you should tailor your ad content for Mother’s Day as well.
Research your keywords, see what the competition is doing, match the right keywords for your landing page, and write killer ad content to get the click through. You can close Mother’s Day sales with good optimization and a call to action. Go do it.
